Hearts By Tiana


Hearts By Tiana is the new brand from global YouTube sensation Tiana. With over 12m subscribers across her 2 channels she is the most watched girl on YouTube.

The brand has been developed by The Social Store as a global license. This October it will be featuring at Brand Licensing Europe on the first ever dedicated YouTuber stand. We will be looking for licensees in the following categories; clothing, nightwear, homeware, stationery, games, beauty, accessories, jewellery, tech, birthday parties and cards, food and drink, books and magazines to name a few.

The range will initially target a core group of girls aged 6-12 and will be heavily promoted on Tiana’s channel. Tiana will make an appearance at the Stand during the show and on Press Day.

Anna Knight, Brand Director for BLE commented "We are really excited to have Tiana at BLE this year; Hearts by Tiana is the first time an influencer has had a stand in their own right at the show and her presence is indicative of the importance and impact that YouTube influencers have on the youth market."

The merchandise store for Hearts By Tiana launched in August at heartsbytiana.com. Selling both clothing and a unique range of back-to-school supplies. 

The Social Store is also operating a number of dedicated pop up shops for Hearts By Tiana to demonstrate the strong appetite for Tiana merchandise from her legions of fans.


Ethan Gamer

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With over 2m subscribers and 1.2bn video views, Ethan Gamer is one of the most loved kids on YouTube. The Social Store took Ethan's strong identity and used this to develop a diverse range of merchandise designs including gaming, logo orientated and on-trend camo.

Ethan's store ethangamer.store has also demonstrated the power of events with the best selling 5 year design to celebrate Ethan's 5 years on YouTube.

The team have developed a range of potential future products for Ethan Gamer which show how a strong YouTube brand can be developed.