Hearts By Tiana
Hearts By Tiana is the new every girl licensed brand from global YouTube sensation Tiana. With over 15m subscribers across her 2 channels, she is the most popular tween on YouTube in the world.
The brand has been developed by The Social Store as a global license. Last October it featured at Brand Licensing Europe as the first ever dedicated YouTuber stand. Anna Knight, Brand Director for BLE commented "We are really excited to have Tiana at BLE this year; Hearts by Tiana is the first time an influencer has had a stand in their own right at the show and her presence is indicative of the importance and impact that YouTube influencers have on the youth market."
The Social Store has also set up a number of dedicated pop up shops for Hearts By Tiana to demonstrate the strong appetite for Tiana merchandise from her legions of fans. One two day event at the Bullring shopping centre in Birmingham attracted 10,000 visitors over the weekend.
Hearts By Tiana is currently sold across the UK in more than 480 Asda stores and online at george.com/heartsbytiana. The new range represents the UK’s biggest ever licensed influencer launch across multiple product categories. Ruth Golightly, senior buying manager for George at Asda, commented: “We’re so excited to be working alongside Tiana and introducing the Hearts By Tiana clothing range into George, both online and in-store.”
The Social Store are in the process of securing retail distribution in all major high street shops and supermarkets, new licensees in multiple categories, and a global presence across North America and the Rest of the World.
With over 2m subscribers and 1.2bn video views, Ethan Gamer is one of the most loved kids on YouTube. The Social Store took Ethan's strong identity and used this to develop a diverse range of merchandise designs including gaming, logo orientated and on-trend camo.